Stop screwing over your regulars

For nearly the last 4 years, I’ve been a consistent regular patron at Fazoli’s, specifically the location off Shawnee Mission and Quivira in the Kansas City metro. Going with that, I’ve participated in the Fazoli’s reward program since they introduced it in 2017.

The original reward program was simple. 1 point for every dollar spent (before tax). Every 50 points earned you a $5 redemption code for $5 off (before tax) your ticket, regardless of what you bought. Occasionally there were additional rewards as well – e.g. free brownie or $2 off $15 or more. It wasn’t unusual for me to bank the points to take $10 off less frequently instead of redeeming the $5 whenever that was available.

Today, November 23, 2019, Fazoli’s introduced a revamp to the program. And it’s not an improvement. Indeed it actually makes things worse, and shows that Fazoli’s is not above screwing over their regulars. Points now earn you free items off the menu. And all the points are set to that Fazoli’s comes out ahead.

  • 25 points – Free small soft drink (normally $1.99)
  • 75 points – Free spaghetti with meat sauce (normally $6.49)
  • 100 points – Free chicken fettuccine (normally $7.99)

Previously I would’ve been able to spend $50 in store to get $5 off the spaghetti or fettuccine, or $100 to take $10 off my combined lunch/dinner ticket with my wife.

Also it would’ve been nice to have the option to redeem points the I had BEFORE the change the same way as previous. I had 110 points banked, and I would’ve been redeeming that for $10 off on my next lunch or dinner visit to the restaurant. Now I can only redeem part of that for either free spaghetti (provided it’ll still apply for marinara sauce since my wife doesn’t like the meat sauce) or chicken fettuccine.

I wonder how many other regulars were similarly screwed over, also losing banked up points in similar fashion.

If Fazoli’s was losing money with their previous rewards program, they could’ve downgraded it from $1 per point to something like $2 per point. And I would’ve understood if they put out a public statement to that effect.

Instead they’ve chosen to screw over their regulars by devaluing the points we’ve earned on the previous rewards program.

Whomever came up with the idea to revamp their rewards program in this fashion needs to lose their job.